11 August 2012
Starting Monday, August 27th, 2012, we will no longer accept Station Cash as a payment method for Expansions and DLC Packs. Real-world currency will be the only way to purchase these products.
The reason for this is simply that these products require a high level of development resource and are therefore a substantial cost. We want to continue to run aggressive Station Cash promotions, which we know our customers love, but cannot continue to do this and protect the revenue that we need to offset these costs.
In consideration of our players who would like the opportunity to purchase current Expansion and DLC Packs with Station Cash, we are running a 50% discount on them from Friday August 10th until Sunday August 12th*.
As always, if you have questions about your Station Account or Station Cash Balance, please contact customer service at http://www.soe.com/support.
Source: EverQuest II website
What does this message mean exactly? Like with Turbine's Lord of the Rings online, you get a 500 cash-shop tokens (SC for $O€ games and TP for Turbine games - I will speak of SC in this article since it concerns $O€ games here) when you are a subscriber. These SC can be exchanged for (mostly) fluff-items in the cash shop. Really, when you're a subscriber you don't actually need the items from the cash shop, so the SC will stock up. Just look at my Lord of the Rings online account, I have over 10K TP there already and I don't really use them at all - I only use them to purchase the latest expansions (though I did pre-order Riders of Rohan since I'd get a 6th bag on every character on my account).
With EveryQuest II you used to be able to buy a month's subscription from SC (1500 SC for a month, much like the physical cards would give), but this was removed earlier this year already. And in the past you also were able to buy expansions from the SC (I bought one this way for EQ2).
But this is no longer possible now. $O€ now rewards their loyal subscribers with a 500SC (they most likely used to stock up to buy the next expansion) and forces them to buy fluff-items they don't really need. On top of that, $O€ now also forces their loyal subscribers to purchase the expansions as well for €50 (regular edition) or €80 (deluxe edition). This while $O€ claims that EverQuest II (and all their other titles) is a FREE2PLAY game these days.
I don't know about you, but for a FREE2PLAY game, $O€ really knows how to milk their customers
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